It all begins with an idea…

I developed this editorial presentation for a potential Wedding Wednesday series for Fox News Digital's lifestyle vertical, after consulting data analytics, newsletter, and audience engagement departments. Designed to leverage the popular hashtag, the initiative aims to enhance the lifestyle team's existing wedding coverage, featuring trends, planning advice, viral moments, and more. Backed by social media insights and SEO data, the pitch demonstrates how this series could drive reader engagement, build reader habits, and strengthen digital presence with dynamic, shareable content.